Promotional Code Library
A sleek promo code management interface:
effortlessly generate and organize product codes for marketing teams.
Role
Research UI & Visual Design
Duration
2 weeks
Industry
Media, Marketing & Tech
THE PROBLEM STATEMENT
Design and develop a user-friendly web interface to generate and manage diverse promo codes/coupons for the company's array of products, catering to the needs of marketing department executives.
PERSONA
Sonia Sharma, a dynamic professional in a mid-sized product company’s marketing department.
With a keen eye for creativity and efficiency, Sonia seeks a user-friendly promo code management interface to streamline her workflow and drive sales.
She values collaboration, aiming to optimize team efforts and enhance campaign performance while balancing multiple tasks with ease.
RESEARCH - EXPLORATIONS
I scoured the web in search of similar code generators that might prove useful.
However, the ones I found were geared towards different users and functionalities, primarily targeting free users.
My stakeholder required a highly customisable and tailored solution that precisely fulfills their unique needs and requirements.
DEFINING USER GOALS & TASKS
Efficiency in managing promo codes, saving time in marketing efforts.
Customize codes for specific products, promotions, and target audiences.
Organize codes effectively, tracking usage and performance metrics.
Collaborate seamlessly with team members on promo code campaigns.
Access analytics for insights, aiding data-driven decisions.
TASKS / USER STORIES
1
Create Promo Codes
Generate codes with customizable parameters like discounts and expiration dates.
2
Customize Promo Codes
Tailor codes for specific campaigns, seasons, or customer segments.
3
Organize Promo Codes
Categorize codes, assign tags, and view usage and performance details.
4
Share and Collaborate
Collaborate on campaigns by sharing codes, setting permissions, and working in real-time.
5
Track and Analyze Performance
Access analytics for insights on usage, redemptions, revenue, and campaign effectiveness.
WIREFRAMING & BRAINSTORMING
I explored a few design solutions with wireframing at my end to come to an all-in-one solution.
THE SOLUTION
The final solution was an interactive user interface which had all the features, options and functionalities required for the user to achieve his/her goal.
Have a glance at it below: